Healthcare Loyalty Platform Salesforce

Bayer Healthcare From Device Purchase to
Lifetime Loyalty

With 80+ years in diabetes care and millions of glucose meters in Canadian homes, Bayer needed more than a website — they needed a loyalty engine. We built BayerCare.ca: a platform connecting Salesforce CRM, legacy Oracle data, and modern eCommerce into a seamless customer retention machine.

80+ Years in Diabetes Care
Salesforce Direct Integration
Full-Stack Loyalty Platform
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01

The Challenge

In the medical device business, the real revenue isn't in selling the device — it's in the consumables. A glucose meter might cost $30, but the test strips, lancets, and accessories that follow can generate hundreds of dollars over the device's lifetime. The challenge: how do you keep customers coming back to you instead of switching to a competitor?

Bayer Healthcare (now Ascensia Diabetes Care) had been a leader in diabetes care for over 80 years, with iconic products like the CONTOUR and BREEZE glucose monitoring systems. But their customer data was fragmented. Sales records lived in an Oracle data warehouse. Customer interactions were tracked in Salesforce. Product entitlements and accessory orders required manual processing. There was no unified view of the customer journey.

They needed a loyalty platform that could bring it all together: a responsive web experience where patients could manage their devices, order accessories, track entitlements, and engage with programs that kept them in the Bayer ecosystem — all while feeding real-time data back to sales and marketing teams.

100+ Countries served
$413B Diabetes market size
Millions Devices in market

Fragmented Data Systems

Customer data lived in silos: sales in Oracle, interactions in Salesforce, orders in separate systems. No unified view of the customer lifecycle or purchase history.

Multi-Device Experience

Patients needed access from desktop, tablet, and mobile. The platform had to be fully responsive while maintaining the security standards healthcare requires.

Legacy Integration

The Oracle data warehouse held years of historical purchase data that couldn't be abandoned. The new platform needed to integrate with legacy systems, not replace them.

02

Our Approach

We built BayerCare.ca as an integration hub, not a replacement for existing systems. The platform connects Salesforce for customer management, Oracle for historical data, and a modern eCommerce engine for transactions — all surfaced through a responsive patient portal.

01

Salesforce-First Architecture

Salesforce.com became the system of record for customer relationships. Every patient interaction, program enrollment, and support request flows through Salesforce, giving sales and marketing teams real-time visibility.

02

Oracle Data Bridge

We built integration layers that connect the legacy Oracle data warehouse to the modern platform, preserving historical purchase data while enabling real-time analytics and reporting on the unified dataset.

03

Patient Entitlement Engine

Device registration unlocks specific accessories and consumables. The platform tracks which products each patient is entitled to based on their devices, making reordering simple and preventing errors.

04

Responsive Commerce

A full shopping cart and checkout experience allows patients to order test strips, lancets, and accessories directly. Responsive design means the same seamless experience on any device.

03

The Solution

A Complete Loyalty Ecosystem

BayerCare.ca transforms device purchases into ongoing relationships. Patients get a personalized portal for managing their diabetes care products. Bayer gets a unified view of the customer journey and tools to drive retention.

  • Responsive design with full mobile support
  • Product management and device registration
  • Patient entitlement tracking and accessory management
  • eCommerce shopping cart and secure checkout
  • Salesforce.com and Oracle integration
  • Analytics and reporting dashboard
Integration Architecture
Frontend BayerCare.ca Portal
Core Loyalty Platform
CRM Salesforce.com
Data Oracle DW
Commerce eCommerce Engine
04

The Results

Unified
Customer View

Salesforce and Oracle data combined into a single source of truth for the customer journey.

Full-Stack
Loyalty Platform

From device registration to accessory orders, the complete customer lifecycle in one platform.

Responsive
Everywhere

Seamless experience across desktop, tablet, and mobile devices.

Real-Time
Analytics

Live reporting on customer behavior, purchase patterns, and program effectiveness.

"For over 80 years, we've helped people manage their diabetes with innovative monitoring solutions. BayerCare.ca extends that commitment beyond the device itself — giving patients a seamless way to manage their entire diabetes care experience while keeping them connected to our ecosystem."
Brand Vision Bayer Healthcare Canada

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